Over 20 years ago, Dr. Barbara Rothbaum and colleagues showed that virtual reality-based exposure therapy could help people overcome a fear of heights. Since then, virtual reality platforms have grown not only to fuel research, but also to address phobias, post-traumatic stress disorder (PTSD), substance use disorders and more. A therapy tool Exposure therapy Since the early … [Read more...] about Virtual Reality in Psychology: Therapy and Research
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VIbe Marketers Fest 2019
VIBE MARKETERS FEST Smart Marketing with Technology, Innovation & Intelligence Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities. The 2nd Annual Vibe Marketers Fest Middle East will deep dive … [Read more...] about VIbe Marketers Fest 2019
When Augmented and Virtual Reality Hit the Theater
Back in 1994, Julie Martin, a theater director from Australia, created a stage performance called Dancing in Cyberspace. The performance featured dancers and acrobats engaging with virtual objects of human size. Australia Council for the Arts supported the idea and its implementation, and this is how the first augmented-reality-powered theater performance saw the light. Today, … [Read more...] about When Augmented and Virtual Reality Hit the Theater
The Future of Social Media Data and Marketing
Here's an interesting tidbit regarding social media, big data, and marketing: the projection for 2018 was that brands would be spending 20 percent of their marketing budgets on social media. Has that prediction held out? The fact is it hasn't. The 2018 CMO survey indicates that brands are dedicating nearly 14 percent of their marketing budgets to social media. That's an … [Read more...] about The Future of Social Media Data and Marketing
Passenger Technology Solutions 2019
Passenger Technology Solutions, taking place at the Hamburg Messe, Germany, 2 - 4 April 2019, is the global event for the latest technologies and innovations shaping the future of the end-to-end passenger journey. Heading into its second year, and co-located with the World Travel Catering & Onboard Services Expo (WTCE), Aircraft Interiors Expo (AIX) and the Passenger … [Read more...] about Passenger Technology Solutions 2019
