Number of companies that are collecting and analyzing customer data is constantly evolving. Simultaneously, enterprise marketers have grown into a large group of big data users performing their everyday tasks and advancing consumer communication through a variety of personalization, targeting and optimization services. Being passionate about Big Data and Data Science, we … [Read more...] about How Marketers Are Leveraging Big Data For Customer-Centric Activities
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Big Data Survey 2015: 4 Core Insights for More Success With Data
Big Data Survey 2015 is the first national research about the use of Big Data within Dutch organizations and aims at providing an insight in the current role of Big Data, level of adoption, intentions and potential pitfalls. The survey is an initiative of trade show Big Data Expo and the data engineers and data scientists of GoDataDriven. This article shares four core insights … [Read more...] about Big Data Survey 2015: 4 Core Insights for More Success With Data
Are We Watching Converged Infrastructure Fail the Enterprise?
The prominent trend of converged infrastructure began a few years ago and quickly become popular with IT professionals and IT departments. Emerging technologies, such as IT virtualization and cloud computing, have made IT experts forecast the gradual unpopularity of converged infrastructure. It seems that they were wrong since converged infrastructure is not only here to stay, … [Read more...] about Are We Watching Converged Infrastructure Fail the Enterprise?
4 Ways Big Data can Help Get the Most from Customer Surveys
For the majority of companies, customer surveys continue to be the primary source of customer feedback. Regardless of growth in other feedback sources such as word of mouth, social media and email customer surveys are still top of the game. Typically a customer survey will contain a number of structured questions asking the customer to rate their experience satisfaction … [Read more...] about 4 Ways Big Data can Help Get the Most from Customer Surveys
Were the UK Election Polls Marred by Poor Quality Data?
The UKs general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being too close to call. According to the polls, the government was likely to be a coalition of one or more, with no party achieving a majority. It could have gone either way. Imagine the shock when the BBC announced the exit poll results: a landslide victory for a … [Read more...] about Were the UK Election Polls Marred by Poor Quality Data?
