Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk gets infinitesimally small, thanks to information and insights on market … [Read more...] about Are CEO’s Missing out on Big Data’s Big Picture?
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How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever todays consumers choose to interact with … [Read more...] about How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
How Strategy Not Technology Is the Real Driver for Digital Transformation
Business owners and executives today know the power of social media, mobile technology, cloud computing, and analytics. If you pay attention, however, you will notice that truly mature and successful digital businesses do not jump at every new technological tool or platform. While they do not sit and wait for months or years to create social media pages or to take advantage of … [Read more...] about How Strategy Not Technology Is the Real Driver for Digital Transformation
Future IT Infrastructure Forum 2016
Both public and private sector organisations are looking to meet the demands of their employees and customers by underpinning their enterprise with enabling, agile and secure infrastructure. With this in mind, the Future IT Infrastructure Forum will focus on what options are available for these organisations to update, replace or better utilise their current IT … [Read more...] about Future IT Infrastructure Forum 2016
How to Create a Customer Insight Strategy
Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. At least, thats my experience. In fact, many business strategies that Ive seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies reflecting the current silos in that business. This is unfortunate, as most … [Read more...] about How to Create a Customer Insight Strategy
