Even the smallest businesses and newest startups may be able to benefit from the superior insight and real-time understanding that big data may be able to provide. Data analytics is fast becoming a resource that small businesses can no longer afford to overlook, one that may be used in order to improve customer relations, enhance operational efficiency or to gauge the … [Read more...] about Why Big Data Has a Lot to Offer for Small Businesses
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7 Unusual Uses of Big Data
Within the last decade, we've seen companies in every industry leverage big data to become more efficient, save money, and connect with customers. However, the most common uses of big data aren't the only exciting developments in the field ”the massive potential of big data lies in its diverse applications. There are so many opportunities for the technology to improve our lives … [Read more...] about 7 Unusual Uses of Big Data
3 Strategies to Wow Your Customers with Omnichannel Experiences
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, omnichannel uses a variety of channels in a customer's shopping experience including … [Read more...] about 3 Strategies to Wow Your Customers with Omnichannel Experiences
6 Signs Your Company Needs a New Data Strategy
Big Data is not the latest jargon that has crept into executive meetings, it's becoming an essential business practice used by most organisations today. Over the years, businesses have become aware of the insights that they can gain from data analytics and are collecting increasing amounts of data. Yet, many businesses do not have a proper data strategy in place and are simply … [Read more...] about 6 Signs Your Company Needs a New Data Strategy
Using Online Reviews and Big Data for Positive Impact
For years, corporations have used big data to make decisions and drive strategy. This is no longer a viable option. Companies aren't correctly using their data and while the concept remains popular, the current methods of using big data aren't successfully meeting the need. Corporate researchers and marketing experts still use data without supplying the proper context. Saying … [Read more...] about Using Online Reviews and Big Data for Positive Impact
