Every marketer on this planet faces one common challenge ” lead generation. Getting a prospect to show some interest and sign up for your product or service is definitely an uphill task. If you are taking the website route for lead generation you are in for a rude shock. No matter how much research you have done, how well written your website copy is, and how great your user … [Read more...] about How Chatbots Can Improve Your Lead Generation Strategy
Startegy
How Startups Can Preempt Big Data Problems By Addressing These 3 Issues Upfront
Success! You are about to embark on a Big Data project for your startup company. Youve identified your business objective, made your business case, and developed a solid strategy. Youve even managed to get the right people in place, including highly coveted and skilled data scientists. But have you thought of everything? Great technical and business results might not mean … [Read more...] about How Startups Can Preempt Big Data Problems By Addressing These 3 Issues Upfront
Does Big Data mean Big ROI For Your Organisation?
Big data, like every new technology, needs to be sold to the management in order to be implemented and, like every other technology, needs to show what the return of the investment will be. Many organisations believe that a Big Data strategy requires a big investment with unknown results. Although McKinsey stated that companies using Big Data can increase their operating margin … [Read more...] about Does Big Data mean Big ROI For Your Organisation?
