Big data and analytics are an integral part of social media marketing. Ever since millions of people started using networks, it became apparent to marketers that data is a valuable resource for advertising. On no network has this been more prevalent than Facebook, the network with the most users and the highest ad revenue in the world. Hubspot pinpoints 2009 as the year … [Read more...] about The Changing Face of Social Media Marketing through Big Data
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What Telegram’s Upcoming ICO Could Mean for the Crypto World
A few weeks ago, the Telegram white paper leaked. The white paper discusses Telegram's plans to build a decentralised ecosystem, launch a variety of Blockchain services and, of course, the Telegram Open Network (TON) comes with their own cryptocurrency called Gram. There are various rumours that Telegram is looking to raise at least $500 million in a pre-ICO sale and another … [Read more...] about What Telegram’s Upcoming ICO Could Mean for the Crypto World
The Opportunities and Challenges of Cloud Computing and Big Data
Big data is a general term that is used to refer to all kinds of data that exist in the current world of business. From digital data and records for healthcare facilities to the massive paperwork in government agencies which is archived for future references, technology has given us a service-oriented architecture to analyze such information for our own good. Big data can never … [Read more...] about The Opportunities and Challenges of Cloud Computing and Big Data
5 Applications of Big Data in Social Media Marketing
The use of big data in social media has many aspects when it comes to marketing. There are various forms with which you can use big data to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success. These applications include; Vision recognition When you use big data in social media … [Read more...] about 5 Applications of Big Data in Social Media Marketing
Meet The Chatbots That Will Make You Feel Better, One Text At A Time
There has been a much needed increase in awareness of mental health issues in recent years, and due to the rise in reported cases, there are many companies now looking at ways to deal with the numbers. According to the World Health Organisation, there are more than 300 million people globally suffering from depression, with almost 800,000 people turning to suicide each year. … [Read more...] about Meet The Chatbots That Will Make You Feel Better, One Text At A Time
