Everything we do can be tracked online from making a purchase viewing products. This is because social media plays a major role in this action. Popular sites like Twitter, Facebook, and Instagram record millions of chat streams, likes, and tweets on a daily basis. The result of this action is a large amount of information that can give companies a keen look into the minds of … [Read more...] about The Impact of Big Data on Social Media
Social Media Analytics
AI, Machine Learning and Sentiment Analysis Applied to Finance
Artificial Intelligence, Machine Learning and Sentiment Analysis are changing the way in which numerous client services are offered. In particular, Financial Organisations are creating and leveraging such innovation in the domain of wealth management, while academia, start-ups, and technology companies are creating novel and disruptive applications, particularly in the field of … [Read more...] about AI, Machine Learning and Sentiment Analysis Applied to Finance
Why Taxonomies Are Required to Find Information You Need
Taxonomy & Taxonomies A disorganised system will be prone to stagnation, have limited user adoption and dissolve into chaos! Do you have a Taxonomy? If a taxonomy is formed at the outset of an information management project, a foundation can be defined that will enable the organisation to expand and evolve their system as demands change. Taxonomy the hierarchical … [Read more...] about Why Taxonomies Are Required to Find Information You Need
Chief Analytics Officer Forum, Canada
In January 2016, the Chief Analytics Officer Forum brought together over 230+ Chief Analytics Officers, Senior Analytics Experts and Innovators for its inaugural event in New York, the two days were filled with networking, high level insight and discussion, addressing the hottest topics and challenges faced by CAOs and Senior Analytics professionals. Following the success of … [Read more...] about Chief Analytics Officer Forum, Canada
How Brands Can Use Social Media To Enable Geo-Targeting
A number of recently emerged trends in marketing communications made me think of how much value social media could bring to brands in terms of location-based customer insights. Companies increasingly enhance their personalization efforts. Without access to the right kinds of big data, efforts to drive revenue through personalized advertising are likely to be … [Read more...] about How Brands Can Use Social Media To Enable Geo-Targeting
