Its the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the online world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) Unfortunately, many small … [Read more...] about Drive Growth with Better Data – Tips for Small Businesses
social data
Data & Privacy. Will They Ever Co-exist?
We know what you do online? Didn't your mother ever tell you not to take candy from a stranger? So, why don't we listen to our most basic instinct. Is the candy worth more than all the personal information we give away? From angry birds to flashlight apps on your mobile phone, if it's free, chances are you are the product, not the consumer. Think about it for a second. In most … [Read more...] about Data & Privacy. Will They Ever Co-exist?
Social Media & Web Analytics Innovation
Social Media & Web Analytics Innovation - " Simplify Digital Analytics" -'April 29 & 30, San Francisco, 2015 - More data & real-time customer feedback is now available but the challenge is to accurately analyze behavior in order to gain crucial advantage over competitors. This summit is a must-attend for those who want insight into the latest developments … [Read more...] about Social Media & Web Analytics Innovation
Is Big Data The Key to Crisis Management?
When was the last time you thought about the steps your company is taking to avert a potential crisis or quickly respond to one of those crises? And when was the last time you took an in-depth look at your companys vulnerabilities, as opposed to simply acknowledging them and then moving on? These may not be the most exciting questions to ask, nor the most popular ones. … [Read more...] about Is Big Data The Key to Crisis Management?
If Login Data Is Gold, Social Login Data Is Platinum
#ICYMI, cookies are on their way out. As far as tracking our user actions across the Internet, our digital diet has long been restricted by the cookies inability to follow users across platforms, devices and app to browser interactions making the cookie obsolete. Plus, cookies can often cross the line when it comes to user privacy. In the cookies place is login data, which, … [Read more...] about If Login Data Is Gold, Social Login Data Is Platinum
