As lead generation methods become increasingly sophisticated, its no longer enough for sales teams to generate a lead and pass it on to the marketing department. Sales agents need to be clearer about lead scoring models. Marketers need to analyze and qualify leads based on the lead score and align their strategy depending on the stage of the customer journey where the lead is … [Read more...] about How to Use Lead Scoring Models to Plan Your Communication Strategy
segmenting
4 Examples of Big Data Implementation in Customer Micro-Segmentation
The digital age is rife with possibilities for organizations to further business and improve engagement and conversion. One great improvement technology has allowed us to develop is big data, or simply data that segments customers in a clear and organized way. There are various forms of data at your disposal. Its just a matter of choosing which one would better fit your current … [Read more...] about 4 Examples of Big Data Implementation in Customer Micro-Segmentation
4 Tips for Harnessing Key Trends In Big Data in Retail
Marketers everywhere continue to struggle when it comes to getting their hands around Big Data, and this is also true of individuals within the retail sector. Despite the fact that information is bombarding them at all times, it proves challenging to harness the power of that material and keep things contained in times of threat. It is important to realize that in the absence … [Read more...] about 4 Tips for Harnessing Key Trends In Big Data in Retail
9 Ways How Commercial Analytics Create Business Value
I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management … [Read more...] about 9 Ways How Commercial Analytics Create Business Value
Predictive Analytics for Beginners – How to Get Started
Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in our favourite e-shop or posting on Facebook. Companies collect this data en masse in order to make more informed business decisions, such as: Which customers should participate in our promotional campaign for a given product in order to maximize response? Which … [Read more...] about Predictive Analytics for Beginners – How to Get Started
