As lead generation methods become increasingly sophisticated, its no longer enough for sales teams to generate … How to Use Lead Scoring Models to Plan Your Communication StrategyRead more
segmenting
4 Examples of Big Data Implementation in Customer Micro-Segmentation
The digital age is rife with possibilities for organizations to further business and improve engagement and … 4 Examples of Big Data Implementation in Customer Micro-SegmentationRead more
4 Tips for Harnessing Key Trends In Big Data in Retail
Marketers everywhere continue to struggle when it comes to getting their hands around Big Data, and … 4 Tips for Harnessing Key Trends In Big Data in RetailRead more
9 Ways How Commercial Analytics Create Business Value
I first became involved in commercial analytics in the eighties. First, through my involvement in customer … 9 Ways How Commercial Analytics Create Business ValueRead more
Predictive Analytics for Beginners – How to Get Started
Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, … Predictive Analytics for Beginners – How to Get StartedRead more