Data is an integral component to any successful marketing or advertising strategy. Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today's consumers. In research by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA), almost 80% of respondents said that … [Read more...] about Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
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The Ethics of Big Data and the Latent Threat to Democracy
One of the most cliched, overused, yet poignant quotes comes from a dying Uncle Ben, speaking to Peter Parker on the eve of becoming Spider-Man: With great power comes great responsibility. Big Data and the IoT represent some of the most powerful technological advances that mankind has ever seen in its relatively short history. Social and cultural norms dictate that the … [Read more...] about The Ethics of Big Data and the Latent Threat to Democracy
A Big Market For Big Data: An Outlook on 2017
You might think that the big data revolution is already in full swing. Youd be wrong. It can take decades for a big technological revolution to truly make its impact felt. And before you doubt it, big data is a technological revolution. It already is changing the landscape, like in real estate and health care. That will only accelerate as new uses get found, ideas get … [Read more...] about A Big Market For Big Data: An Outlook on 2017
4 Ways Big Data Can Boost Real Estate Business
Data collection has changed industries across the board so dramatically that many past models for how to run a business have turned obsolete. We have brand-new information at our fingeripts that changes the way companies are run, and real estate firms are no exception. Every day, we can amass new information about properties, finances, client interactions, market performance, … [Read more...] about 4 Ways Big Data Can Boost Real Estate Business
Why Big Data Struggles to Prove its Value in the World of Healthcare
Big data is quickly expanding to a number of industries, and healthcare is no exception. With the use of big data, all kinds of medical records and studies can be digitized and easily analyzed. However, using big data in the healthcare space comes with its own set of challenges that anyone involved in the industry should be aware of. Unreliable Data The U.S. government and … [Read more...] about Why Big Data Struggles to Prove its Value in the World of Healthcare
