Why do some customer insight teams have a better internal reputation than others? Did some insight leaders just get lucky, with a great culture & receptive directors? If so, then it appears many did not get so lucky. I say that because lack of internal influence, being neglected or treated as just a service function these are common concerns raised in coaching sessions with … [Read more...] about How to Build the Internal Reputation of Your Insight Team
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How Much is that Big Data Worth? Big Data Decisions Impact Business Valuations
As both digital and more traditional companies become more and more dependent on data to compete in todays information economy, data is starting to have an irrefutable impact on companies valuation and reputation. The decisions companies make about how to use data can have an enormous impact on the success of modern enterprises, as well as on their image, their public … [Read more...] about How Much is that Big Data Worth? Big Data Decisions Impact Business Valuations
“Like It” or Not, Big Data Decisions Affect Business Valuations
Big Data has infiltrated the corporate valuation scene by making its indelible mark on companies goodwill and reputation. Recent research confirms that corporate reputations suffer following mishaps involving data within the corporations control. Todays companies must appreciate that their use, misuse and governance of Big Data can have an impactful effect on their goodwill and … [Read more...] about “Like It” or Not, Big Data Decisions Affect Business Valuations
