Technology is enabling hotels, airlines, car rental companies, cruise lines, online travel agents (OTAs) and quick serve restaurants (QSRs) to deliver delightful experiences to their customers. It is also allowing these companies to monetize their data, particularly in the unseen middle layer of the travel and hospitality industry. This middle layer is comprised of merchants, … [Read more...] about The Next Frontier for Predictive Analytics in Travel and Hospitality
predictive analytics
How Big Data Analytics Is Crucial To Business Prosperity
There was a time when starting and running a business was easy. If you had a good idea, a good location and knew how to interact with your customers, it was possible to become successful. It is a method that has worked well for many successful businesses. As businesses grew, the simplicity of starting a business became harder. It was important to find the right mix of locations … [Read more...] about How Big Data Analytics Is Crucial To Business Prosperity
Predictive Analytics for Beginners – How to Get Started
Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in our favourite e-shop or posting on Facebook. Companies collect this data en masse in order to make more informed business decisions, such as: Which customers should participate in our promotional campaign for a given product in order to maximize response? Which … [Read more...] about Predictive Analytics for Beginners – How to Get Started
Data Analytics
Exploring the Business Value of Predictive and Real-Time Analytics With continuous advances in technology and the multifaceted use of the Internet and Social Media, organisations have access to an overloading volume of data, which come in many forms, structured as well as unstructured. Data Analytics enables us to unlock the hidden value in this data and helps 'Big Data' to … [Read more...] about Data Analytics
Big Data Expo
The Big Data Expo is the biggest Big Data event of the Benelux, in the Netherlands! From sept. 30 to oct. 1 at the Jaarbeurs Utrecht. There will be thousands of visitors looking for tools to make their data relevant. This two-day exhibition will focus on the opportunities to make very large (unstructured) data sets relevant. You will meet the brightest minds, innovators … [Read more...] about Big Data Expo
