In today's world of programmatic ads, about 20% of the ad revenue is contributed by programmatic displays. Currently valued at about USD 10 Billion, this segment is slated to triple in about five years, as more and more companies are investing in this area. However, like most fledgling industries, most companies are still struggling to get grips on Programmatic Advertising. The … [Read more...] about How to Unlock the True Potential of Programmatic Ads
predictive analysis
Response Surface Methodology, Analysis & Interpretation
1. Introduction Response Surface Models, a variation of the simple linear regression, with the incorporation of the second order effects of non-linear relationships, is a popular optimization technique to determine the best possible combinations of variables to determine a specific response to a phenomenon (Minimum/maximum/saddle point). RSM is particularly useful to understand … [Read more...] about Response Surface Methodology, Analysis & Interpretation
2nd Annual Global Predictive Analytics Forum in MENA
Research firms project the predictive analytics market to reach $5.2 to $6.5 billion by 2018/2019; they are calling it the game changer as it has helped reinvent 6 industries (Healthcare, Manufacturing, Marketing & Financial Services, Government, Credit Risk Insurance and Workforce Management). This is the why more and more organizations are turning to predictive … [Read more...] about 2nd Annual Global Predictive Analytics Forum in MENA
Are You Wasting Your Data or Consuming It?
Last night I was in the checkout line at the grocery store. There was a woman behind me with a cart full of produce who told me, I'll probably end up throwing most of this away. I asked her why. She said she knows she should eat healthy, but it takes too much time and effort to whip up a meal from scratch, and anyway, she wasn't that great of a cook. Despite her best … [Read more...] about Are You Wasting Your Data or Consuming It?
3 Fresh Approaches to Maximize Customer Value with Data
New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options ” new and old ” to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer value. Brands know that data holds the key to making the customer value gains they want to see. But they struggle to … [Read more...] about 3 Fresh Approaches to Maximize Customer Value with Data
