If theres one thing that social media companies specialize in, its data. And this they have a lot of it, thanks to their tendency to get users to share information about each waking minute. The large body of data at the disposal of social media companies mirrors how people interact with each other, and at the heart of these interactions lies invaluable information about what … [Read more...] about How Social Media Companies Use Big Data
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How Data Bonds Sales and Marketing
So far in 2016, weve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: hyper-personalised marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and deliver a … [Read more...] about How Data Bonds Sales and Marketing
Big Data is Influencing Internet Marketing, Here’s How
The Internet and how we use data is evolving at an alarming rate. Smartphones and social apps allow us to remain connected at all times, and this creates new opportunities for data to be used and shared. These apps can collect a wide range of data, including GPS location, interests, and past spending behavior. Advertising companies now have access to user preferences and … [Read more...] about Big Data is Influencing Internet Marketing, Here’s How
How Big Data is Providing Personalized Learning Experiences
Succeeding in the modern economy requires managers to understand the way employee behaviors, workplace policies, impact productivity and team dynamics. Big data comes in handy and it can also help employees in various ways, including growth within the organizations and in their current positions. Below are ways big data provides personalized learning experiences. Fostering … [Read more...] about How Big Data is Providing Personalized Learning Experiences
Macy’s Is Changing The Shopping Experience With Big Data Analytics
Macys is a mid-range to upscale department store chain from America. It was founded in 1858 in New York and has since expanded to 840 locations across 45 states in the USA. They operate under two brands: Macys and Bloomingdales, each with their own website. In 2012 they reported sales of $ 27.7 billion. They have successfully developed an Omnichannel strategy, where customers … [Read more...] about Macy’s Is Changing The Shopping Experience With Big Data Analytics
