Customer experience is everything. Recent research has revealed that 90 percent of buyers are willing to pay a premium for better customer experience. The key is understanding what an improved experience actually means for a customer, however. The rise of analytics has positioned companies to achieve closer customer analysis ”on a far greater scale than feedback surveys … [Read more...] about How To Use Big Data to Improve Your Customer Service
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Passenger Technology Solutions 2019
Passenger Technology Solutions, taking place at the Hamburg Messe, Germany, 2 - 4 April 2019, is the global event for the latest technologies and innovations shaping the future of the end-to-end passenger journey. Heading into its second year, and co-located with the World Travel Catering & Onboard Services Expo (WTCE), Aircraft Interiors Expo (AIX) and the Passenger … [Read more...] about Passenger Technology Solutions 2019
5 Applications of Big Data in Social Media Marketing
The use of big data in social media has many aspects when it comes to marketing. There are various forms with which you can use big data to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success. These applications include; Vision recognition When you use big data in social media … [Read more...] about 5 Applications of Big Data in Social Media Marketing
Why Educational Systems Should Consider Big Data
Advances in technology have enabled good decision making in most educational institutions following the increased use of big data. The policy makers in the institutions have been using big data to understand the sentiments about the school and make systematic improvements to the student's performances. The term big data refers to a large amount of information flowing through … [Read more...] about Why Educational Systems Should Consider Big Data
How Big Data Personalization Influences the Banking Industry
It is a common belief today that banks and big banking corporations basically control the world. They deliver the funds to the right place, handle big transactions, choose who they want to support, and most of, all decide what the future holds for the world. But, a person could find themselves wondering about other aspects of the banking industry, such as the data they gather, … [Read more...] about How Big Data Personalization Influences the Banking Industry
