This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
personal data
Big Data Ownership – Who Owns Your Data?
The digital universe is expanding at a rate of 1 exabyte per day (that is the equivalent of 250 million DVDs!) and we are all responsible for this growth. Apart from the data that is not made publicly available, every day we like, we tweet, we comment, we share, we blog and we publish information on the web. We do this via our smartphone, tablet, laptop or computer and quite … [Read more...] about Big Data Ownership – Who Owns Your Data?
