When you want to improve user experience with your product, or when you want to improve customer experience with your service, how do you go about doing it? First, you might have a few meetings to identify what's causing users to have difficulties with your products or causing customers to complain about the quality of your service. Next, you might brainstorm some solutions and … [Read more...] about How You Can Use Data to Improve the Customer Experience
personal data
How to Use Data to Fuel More Conversions
People are living their lives online more so than ever before. From shopping, researching, dating, socializing, reading news, and staying connected to the world around them, online interconnectivity is now the new norm. With so much activity taking place in the digital sphere, the goal of every ecommerce site is to capitalize on opportunities and convert online shoppers. … [Read more...] about How to Use Data to Fuel More Conversions
Payment Privacy: Do New Apps Protect User Data?
If youve downloaded iOS 10 for your iPhone, you may have noticed that Apple Pay is a more prominent component of the Wallet and that Apple Pay is just one of the many alternative payment systems being used in big stores, tiny craft shops, and even among friends today. Some of these, like PayPal, have been around for a long time, while many are part of a new, increasingly … [Read more...] about Payment Privacy: Do New Apps Protect User Data?
Pssst How Much Money For Your Personal Data?
Were all generating a lot of data about ourselves and how we live day to day. There are personal fitness devices, preferences and opinions expressed on social media, details on when weve come and gone from the house from our security systems, and more. It isnt just data that companies are collecting from us, but data that we are directly generating ourselves. What should we be … [Read more...] about Pssst How Much Money For Your Personal Data?
How to Personalize the Retail Experience with Data
Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
