As lead generation methods become increasingly sophisticated, its no longer enough for sales teams to generate a lead and pass it on to the marketing department. Sales agents need to be clearer about lead scoring models. Marketers need to analyze and qualify leads based on the lead score and align their strategy depending on the stage of the customer journey where the lead is … [Read more...] about How to Use Lead Scoring Models to Plan Your Communication Strategy
mixed data
How to Transform Your Business into an Analytics Company?
This thought leadership article is brought to you by SayOne Technologies providing tailored data analytics applications for customers around the world. Many organizations are affected by the rapid changes in our society due to new technologies. The rate of change that organizations experience has increased to such an extent that half of S&P 500 companies are expected to be … [Read more...] about How to Transform Your Business into an Analytics Company?
Analytics Leaders Summit, 13 – 16March 2017 Kuala Lumpur – Malaysia
Over 200 delegates with analytical background from 7 countries gathered in Indonesia on October 2016 to listen to over 20 guest speakers present real life case studies, the importance of analytics as well as the best practices adopted across all sectors. After the magnificent success and response received in Indonesia, The Analytics Leaders Summit is now coming to Malaysia for … [Read more...] about Analytics Leaders Summit, 13 – 16March 2017 Kuala Lumpur – Malaysia
Data Quality, Analytics & Reporting for Financial Institutions
In a world where technology has ruled the data and information spaces, it has become extremely difficult for establish traditional companies, to stay truly innovative and competitive against the new non-traditional banks. All while trying to overcome challenges with meeting heightened regulatory requirements. Now more than ever, the industry must form a strong understanding … [Read more...] about Data Quality, Analytics & Reporting for Financial Institutions
4th Annual Big Data for Intelligence Symposium
DSI's Big Data for Intelligence Symposium'is designed as an educational and training''Town Hall' forum'that will'provide members of the Intelligence Community, US military commands, government agencies, academia, and technology providers the opportunity to explore more effective and efficient ways of leveraging the power of big data for intelligence processing and exploitation … [Read more...] about 4th Annual Big Data for Intelligence Symposium
