Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? Its simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of … [Read more...] about How Big Data Analytics Will Affect Your Company Culture
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Why Marketers Should Stop Worrying And Start Loving Big Data
Big Data offers a lot of possibilities and opportunities for marketers to start making a lot of money based on their data. Successful marketers have figured out how to use big data to squeeze billions for marketing and help their companies grow. This infographic, developed by … [Read more...] about Why Marketers Should Stop Worrying And Start Loving Big Data
Big Data Brings New Perspectives to Consumer Marketing – Video
More and more academics, including economists, are recognizing the value of consumer data. In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior. Big data can provide answers to many questions previously could not even be asked. Questions such as: What impacts do brands have on … [Read more...] about Big Data Brings New Perspectives to Consumer Marketing – Video
Social Sentiment And The Wisdom Of The Crowd
Social Sentiment analysis is transforming the entertainment industry. It helps marketers to know where to put their marketing dollars and to know in real-time what the reaction is to social media and advertising campaigns. The online buzz around movies before they appear in cinemas is very predictive for the success of those movies as the video shows by a few interesting … [Read more...] about Social Sentiment And The Wisdom Of The Crowd
Valiance Solutions Offers Big Data Advice to SMEs
Company Valiance Solutions Address A-146, Sector -63, Noida, India -201307 Founders Vikas Kamra, Shailendra & Ankit Goel Founded September 2011 Funding Self-funded Employees 12 Website www.valiancesolutions.com Rating 3 bits  Valiance Solutions is an analytics and technology solutions company based out of Noida India with client base across US and India. … [Read more...] about Valiance Solutions Offers Big Data Advice to SMEs
