Number of companies that are collecting and analyzing customer data is constantly evolving. Simultaneously, enterprise marketers have grown into a large group of big data users performing their everyday tasks and advancing consumer communication through a variety of personalization, targeting and optimization services. Being passionate about Big Data and Data Science, we … [Read more...] about How Marketers Are Leveraging Big Data For Customer-Centric Activities
marketing
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use certain mobile apps, social networks are huge data bases of peoples behavior and attitudes, while search engines record peoples interests and daily needs. All this data can be very useful for marketers, but until recently they werent able to study all this information, … [Read more...] about 5 Great Benefits of Big Data in Marketing in 2016
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyers journey. As content marketers, we strive to not only create really great … [Read more...] about How to Drive 5 Times More Revenue with Data-Driven Content
Why 96% of Companies Fail With Marketing Data Insights
At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies are gaining value from information. The results showed a huge disconnect in the information that is available to companies and the actual … [Read more...] about Why 96% of Companies Fail With Marketing Data Insights
5 Ways How SMEs can Benefit from Big Data Too
For small or medium businesses the idea of big data is often one that they side-line, believing it to be something that goes more closely with large companies. However, its clearly not the case. We want to demonstrate how SMEs can utilise it in their own industries and benefit greatly. Stay Focused On Your Business's Crucial Points If you want to drive the performance of your … [Read more...] about 5 Ways How SMEs can Benefit from Big Data Too
