New technologies have made it exponentially easier in recent years to stay connected, whether it's to family and friends through Facebook or your favorite celebrities via Instagram or Twitter. Living in a connected culture also means being connected with brands, for better or worse. All of the devices you're connected to, including your computer, tablet and smartphone, have the … [Read more...] about How Industrial Markets Lose Out on the Connected Culture
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How Data-Driven Marketing Will Change Your Business
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell and cross-sell, customer experiences, … [Read more...] about How Data-Driven Marketing Will Change Your Business
How Social Media Companies Use Big Data
If theres one thing that social media companies specialize in, its data. And this they have a lot of it, thanks to their tendency to get users to share information about each waking minute. The large body of data at the disposal of social media companies mirrors how people interact with each other, and at the heart of these interactions lies invaluable information about what … [Read more...] about How Social Media Companies Use Big Data
Mexico’s Customer Festival
IT'S ALL ABOUT THE CUSTOMER: The most customer-centric Marketing event in Mexico is back in 2016. Mexico's Customer Festival is the most customer-centric marketing event in Mexico, bringing together C-level executives, senior-level marketers, and hungry newcomers, to cover the leading themes in loyalty, big data, customer experience, and payments. Among the participants … [Read more...] about Mexico’s Customer Festival
Free Business Analytics Content Part 3
Why buy when you can get it for free? Back at you! Here is the third fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared just for you. You can find part 1 here and part 2 here. Unmet needs analytics aspects of needs analysis. A needs assessment is a systematic process for determining … [Read more...] about Free Business Analytics Content Part 3
