With consumers more connected than ever, retailers must constantly shift strategies to keep up with consumers ever changing needs and preferences. Mobile seems to be the holy grail of marketing this year, social is more imperative than ever, and multi-channel and omni-channel strategies are expected of every retailer who wants to keep up with todays consumers. Just as notable, … [Read more...] about How Retailers Can Use Right Time Marketing
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Are CEO’s Missing out on Big Data’s Big Picture?
Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk gets infinitesimally small, thanks to information and insights on market … [Read more...] about Are CEO’s Missing out on Big Data’s Big Picture?
Why a Single Customer View is Essential for Modern Marketing
The traditional customer journey has changed. With ever increasing innovations in technology, consumers now have access to an unprecedented array of channels and devices that give them control over exactly when and how they shop. As a result, influencing customer touchpoints and critical decisions along the path to purchase has become steadily more complex for … [Read more...] about Why a Single Customer View is Essential for Modern Marketing
The Data-Driven Advantage for the Insurance Industry
Advancements in technologies, bigger data sets and predictive analytics have changed the game for the insurance industry. For those who want to compete, data-driven marketing approaches must drive every customer engagement strategy. According to research by Applied systems, insurers understand the huge advantage data and technology bring to the table with 50% of insurance … [Read more...] about The Data-Driven Advantage for the Insurance Industry
A Marketer’s Guide to Using Data
Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth. Â According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization, Organizations that are leaders in data-driven marketing report far higher levels … [Read more...] about A Marketer’s Guide to Using Data
