Imagine yourself meeting your friend far away from your place at a coffee shop by projecting your digital self and your friend interacting with you, sipping coffee and a virtual kitten thats indistinguishable from a real one playing on the table. Exciting, isnt it? Well, thats what Mixed Reality has in store for you. Before diving deep, lets first understand how its different … [Read more...] about How Mixed Reality Will Transform Advertising
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10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
Celebrating its 10th year, Customer Experience Week will be bigger and better than ever with 150+ senior CX leaders, 70+ organisations, 50+ speakers, thrilling masterclasses, site tour immersions, awards ceremony and more. CX Week, held 23-26 May 2017 in Cockle Bay Wharf Sydney, Australia, will bring together Chief Customer Officers and Heads of CX, Analytics, Insights, … [Read more...] about 10th Annual Customer Experience Week 2017 – Australia’s #1 CX Event
How can the Internet of Things Revolutionize Your Relationship with Customers?
Customer relationship management (CRM) software has changed the way companies do business. It has provided increased capability for tracking and measuring not only relationships but relationships within departments and with vendors as well. Companies can now determine exactly who becomes a customer in response to a marketing campaign or a sales promotion. Combined with the … [Read more...] about How can the Internet of Things Revolutionize Your Relationship with Customers?
5 Quick Tips For Retailers to Make the Most of their Social Media And Blog Data
Retailers can undertake simple analyses on their online and social media data to propel their businesses forward in the following 5 ways: 1. Personalizing Communication & Improving Targeting Retailers can gain quick insights into the desires, wants, and preferences of their customers by examining their purchase history and online browsing and search data. Analysts can … [Read more...] about 5 Quick Tips For Retailers to Make the Most of their Social Media And Blog Data
How to Use Big Data to Leverage Micro-Moments
With the vast amount of digital data and analytics available, business owners and marketers can better target their marketing initiatives. Think with Google used big data insights to create meaningful solutions businesses can utilize to increase sales. Through big data research, the researchers at Google found that micro-moments are where business big and small have the best … [Read more...] about How to Use Big Data to Leverage Micro-Moments
