For the last few years, Big Data has been all the rage in the corporate world. Just when you thought the information age had been milked for all that could be squeezed out of it, the use of Big Data analytics became the avenue to massive corporate profits that keeps on giving. In fact, the more data that companies gather and leverage to improve their marketing strategies, the … [Read more...] about 7 Ways Big Data Analytics Can Augment Your Marketing Strategy
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The Winning Digital Marketing Financial Services Conference
A One-Day, Industry-Led Conference & Networking Event, 15th March 2018, Museum of London Docklands, London. Book online before 16<sup>th</sup> November to save 150 and quote 'EB150 in the ID Code box. Email your corporate email address to brochure@digitalfinanceconference.com to receive the full agenda for the day. Maximise The Power Of New … [Read more...] about The Winning Digital Marketing Financial Services Conference
Blade Runner Rule: Public Perception and A.I. in Marketing and Brand Representation
The role of A.I. in business is ever-expanding, with companies increasingly relying on the nascent technology for everything from analysis of data streams to brand representation. However, Markets Insider reports that consumers might not be too keen on A.I. in business ” at least, not if they don't know about them. A digital agency group called SYZYGY recently produced research … [Read more...] about Blade Runner Rule: Public Perception and A.I. in Marketing and Brand Representation
Digital Marketing & Strategy Innovation Summit, Beijing
Are you on a digital marketing journey and aiming to create, deliver and monetise your digital campaigns - then the Digital Marketing Innovation Summit is for you! The Digital Marketing Innovation Summit is a two-day conference, gathering some of the best minds from the digital marketing area across industries to share their success stories and best practices. Event Date: … [Read more...] about Digital Marketing & Strategy Innovation Summit, Beijing
Are Personas Based on Demographics Out of Date?
Every savvy marketer knows that knowing your audience is the key to a strong digital marketing campaign, which is why many marketers have created personas for their target and existing customers. Personas are a great way to guide your marketing strategy and identify the types of people you should be marketing to. Up until very recently, most personas were based on demographic … [Read more...] about Are Personas Based on Demographics Out of Date?
