Imagine a world where you only ever met anybody once. Where every encounter lasted no longer than a few hours and no matter how well you got on with that person, you never spoke to them again. This would be a very sad world to live in. Now take this world and compare it to a business which only ever meets its customer once. No meaningful relationship is ever developed, there is … [Read more...] about Maintaining Customer Relationships by Maintaining your Data
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How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing
When most small business owners think of Big Data analytics, the first image that often pops into their minds is dollar signs. This type of technology is fantastic and innovative, but it is also highly technical and can be expensive. Plus, it requires specialized knowledge and training, which means more employees to hire, more overhead, and more problems. However, as Big Data … [Read more...] about How Big Data Analytics Will Make a Huge Difference in Small Business Social Media Marketing
How Big Data Is Redefining Ad Networks
The rapid rise of big data in virtually every realm of economic activity has caused a flurry of activity across the market as business owners, and hard-working professionals try to cash in on this exciting trend. Despite the renewed attention being paid to big data lately, however, many commentators are still paying pitifully little attention to how big data is set to redefine … [Read more...] about How Big Data Is Redefining Ad Networks
4 IoT Considerations for Digital Marketing
To stay competitive, marketers must not ignore the rollout of Industry 4.0'. As IoT deployment ramps up, businesses need to review their marketing strategies to up to date with changes in technology. IoT (or The Internet of Things) could disrupt marketing in a number of ways, and brands have to be more reactive than they've ever been. Here are 4 IoT considerations when writing … [Read more...] about 4 IoT Considerations for Digital Marketing
How Artificial Intelligence Can Benefit a Business Internally
Considering AI implementation? Figuring out how to best leverage it for competitive advantage? Companies are asking themselves these questions and many more. Business facing, AI can empower the workforce and create new opportunities for brand impact Customer facing, AI can optimize existing, or nurture the discovery of new, revenue streams It goes without saying that every … [Read more...] about How Artificial Intelligence Can Benefit a Business Internally
