The Brand Marketing Summit (25th-26th June, London) is the'must-attend'event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. Customer expectations are rising from personalised interactions and an experience that delights, the customer is empowered, and the … [Read more...] about Brand Marketing Summit
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How Does Business Intelligence Help in Measuring the Impact of PR Campaigns?
Over the years, BI (Business Intelligence) has been setting new standards in overall organisational development of various businesses. As we know, BI employs Online Analytical Processing (OLAP) that allows us to extract data selectively based on our requirements and criteria. BI is known to have impacted businesses in ways unfathomable. The most noticeable of all has been in … [Read more...] about How Does Business Intelligence Help in Measuring the Impact of PR Campaigns?
Artificial Intelligence and Advertising: Understanding Essentials
In an era driven by technology, artificial intelligence has become increasingly important in our lives. It is a software-based technology that combines the best of both worlds “ computer systems and human intelligence. Good examples would be self-driving cars, virtual assistance, and speech recognition. It is through AI that machines can learn from experience, accomplish tasks … [Read more...] about Artificial Intelligence and Advertising: Understanding Essentials
The Marketing Trends You Can’t Ignore in 2019
Technology is developing at an exponential rate, at a pace that's much faster than humans can keep up. With the rollout of IoT (Internet of Things) and the growing use of automation across all areas of business, it's time to seriously review our marketing strategies. Here are some of the marketing trends that you cannot ignore in 2019. AI and the use of chatbots It's true that … [Read more...] about The Marketing Trends You Can’t Ignore in 2019
Top Career Paths in Digital Marketing
Choosing a career in digital marketing has many benefits for graduates. Not only are online marketing executives in high demand right now, but the trend isn't about to slow down anytime soon. With the development of the IoT (Internet of Things) and other advancements that will require web-based skills, jobs within this area are only set to grow substantially. In fact, 150,000 … [Read more...] about Top Career Paths in Digital Marketing
