A new methodology of business has shaken up retail sales by shifting the relationship between brands and customers. Direct-to-customer (D2C) retail is a business tactic where the brand sells directly to the customer, cutting out the retailer, distributor, and wholesaler. Everything from shaving products to mattresses can be bought online without talking to a retailer and … [Read more...] about The Rise of D2C (Direct-to-Customer) Brands
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How Businesses Are Making Their Sites More Accessible for 2020
If you take a look around, you'll notice that parts of our world operate in a way to promote inclusivity for people with disabilities. Buildings often have ramp entrances, guide rails, and elevators for visitors that have limited mobility. Signs and plaques outside of bathrooms have braille writing for the visually impaired. The reason why many businesses have these types of … [Read more...] about How Businesses Are Making Their Sites More Accessible for 2020
Marketing Innovation Forum
Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech Vibe, the Marketing Innovation Forum will delve into how Marketing Technology (MarTech) is transforming the role the marketer and how they need to be … [Read more...] about Marketing Innovation Forum
Brand Marketing Summit
Where Global Marketing Leaders Come Together to Innovate and Network Times up for standard, unimaginative and bland marketing. Your audience's expectations have changed, and you need to keep up, or your competitors will. The Brand Marketing Summit is back with more CMO's on stage, more brands in the audience and more innovative solution providers than ever before. We focus … [Read more...] about Brand Marketing Summit
Can You Really Trust Your Health Data to Food Sensitivity Test Kits?
If you've ever eaten something that made you feel ill but didn't quite cause a classic allergic reaction, then you may have felt compelled to take a food sensitivity test. After all, finding out what's causing you to feel crappy could help improve your quality of life and make enjoying your meals much simpler, right? Well, sure. But there's a catch. The problem is that food … [Read more...] about Can You Really Trust Your Health Data to Food Sensitivity Test Kits?
