Balancing Data Privacy and Personalization in MarketingPersonalization has emerged as a defining characteristic of effective marketing in today's connected world. Consumers expect brands to understand their needs, likes, and activities-even before they say anything about them. But with the expectation of personalization comes an equally powerful expectation of privacy. As … [Read more...] about Balancing Data Privacy and Personalization in Marketing
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4 Reasons your Web Tracking isn’t Telling the Full Story – and What to do About it
When data is incomplete, every marketing decision is at risk. Without a full view of the customer journey, marketers risk misattribution, weak personalization, and misguided investments. To move from assumptions to accuracy, it's essential to uncover the weak points in your tracking setup. This article highlights four common blind spots - and how to fix them. 1. No … [Read more...] about 4 Reasons your Web Tracking isn’t Telling the Full Story – and What to do About it
The Rise of Autonomous Marketing: Can AI Manage Marketing Campaigns Without Humans?
From streamlining repetitive tasks like email scheduling and A/B testing to analyzing data in real time to uncover emerging trends, AI is transforming how marketers operate. In fact, in a survey of over 1,000 marketers, 51% reported they are already using generative AI, while another 22% plan to use it soon. With nearly three-quarters of marketers either leveraging or … [Read more...] about The Rise of Autonomous Marketing: Can AI Manage Marketing Campaigns Without Humans?
Generative AI in Marketing Strategies: Smart, Sassy, and Selling Like a Pro
Marketing used to be about catchy jingles, billboards, and whoever had the loudest voice in the room. Then the internet showed up, social media took over, and now we have artificial intelligence writing ads, personalizing emails, and making sure you see the perfect sneaker ad five minutes after just thinking about buying new shoes. Welcome to the future-where AI is the intern … [Read more...] about Generative AI in Marketing Strategies: Smart, Sassy, and Selling Like a Pro
#DMWF Europe (Digital Marketing World Forum) 2025
#DMWF Europe will be making its return to RAI Amsterdam on 25-26 November 2025! The definitive event for senior leaders driving the future of marketing technology is a must-see conference and exhibition, bringing together the brightest minds in digital marketing. 1,500+ senior marketing professionals from the world's most reputable brands will come together to delve into … [Read more...] about #DMWF Europe (Digital Marketing World Forum) 2025
