In today's digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Nowadays, programmatic platforms are developing their inventory and database in a manner that any … [Read more...] about Do You Know the Vital Steps to Programmatic Advertising Success?
market data
Do Your Customers Hide Their Data?
Personal data has an image problem. People are increasingly wary of handing over their details to websites particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business theyre working for. Why? Trust … [Read more...] about Do Your Customers Hide Their Data?
How Big Data Helps Bar Owners Sell More Beer
Like any industry, the FMCG industry can leverage the enormous potential of Big Data analytics. With each product, massive amounts of data are generated ranging from data in the production process to consumer generated data. One of those products is beer. It may be obvious that large multinationals use Big Data analytics to discover new insights, such as Heineken for example. … [Read more...] about How Big Data Helps Bar Owners Sell More Beer
