Its no exaggeration to say that big data has revolutionised the way in which marketers can and do business. And whats more it has proven itself to be one of the most influential multi-tasking tools within a modern marketer's arsenal. It can solve problems, improve the consumer experience, boost profit margins, cut down costs and can even provide insight into the smallest of … [Read more...] about 3 Powerful Ways Big Data Will Impact Direct Marketing
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How to Improve Customer Experience by Quantifying Multichannel Issues?
Every online professional knows that the usability of a website is a key factor in terms of the amount of sales it generates. Customer experience is the number one guideline when it comes to improving and optimising a website. If your data shows a drop in the amount of sales, there are several tools you can use to replay visits on your website. However, you should take some … [Read more...] about How to Improve Customer Experience by Quantifying Multichannel Issues?
