Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful. To substantiate, big data analytics can increase a company's ROI to as much as $200 billion globally. Yet, a whopping 87% of marketers still believe that data is the most underutilized asset in their organization. Such huge amount of untapped data can … [Read more...] about Big Data for Better Marketing or Better Data for Big Marketing?
Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for yourself, and find better and more innovative ways of working. Put customer experience above and beyond everything as you find methodologies to support the … [Read more...] about Enterprise Journey to Becoming Digital
Every individual and enterprise travels a unique journey in the pursuit of analytics. In my case, I could never have predicted how my journey would unfold when I first entered the workforce over 20 years ago. The rise of analytics as a strategic imperative and the explosion of career opportunities within the field far surpass what I expected coming out of school. I feel very … [Read more...] about A New Chapter In The Analytics Journey
Perhaps you have heard the phrase digital transformation . What does it really mean to digitally transform your business? Transformation is a thorough or dramatic change, like a sports car changing to a robot. Digital represents software and data leveraging computing, networking, and data storage technology. Combined together, digital transformation, in the context … [Read more...] about How to Navigate a Digital Transformation
The Internet of Things, Industry 4.0, Big Data. All buzz words on everyone's lips these days. Data volumes are exploding: more data has been created in the past two years than in the entire previous history of the human race. The big question is how do you turn Big Data into Smart Data and create value? And how do you turn Smart Data into Customer … [Read more...] about Why You Need To Use Smart Data To Improve Customer Experience