In 2013, Gartner predicted that by 2017, CMOs would spend more on technology than CIOs. At the time, marketers scoffed at the idea. After all, marketing at the time was about gut instinct and creativity. However, as Gartner predicted, CMOs are influencing IT spending in bigger ways and technology has come to age in marketing. Technology is a huge part of marketing in … [Read more...] about 4 Breakthrough Technologies That Can Fuel Your Marketing Strategies
Customer Relationship Management involves a companys interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques it is … [Read more...] about Will Big Data Finally Turn CRM Into Something Truly Valuable?