Number of companies that are collecting and analyzing customer data is constantly evolving. Simultaneously, enterprise marketers have grown into a large group of big data users performing their everyday tasks and advancing consumer communication through a variety of personalization, targeting and optimization services. Being passionate about Big Data and Data Science, we … [Read more...] about How Marketers Are Leveraging Big Data For Customer-Centric Activities
insights
How Big Data Startups are allowing Companies to Experiment
Often people ask me, Why should a large company trust startups with their data and pay them for it? and I usually retort Why not? The way I see it, the entire start-up ecosystem allows companies to experiment with their data at a much lower cost. Let me elaborate. Before the entire big data wave hit us, most companies didnt know how much data they could capture and retain and … [Read more...] about How Big Data Startups are allowing Companies to Experiment
10 Things to Consider Before Diving Into the Hadoop Data Lake
So youre finally ready to dive into the Hadoop Data Lake? Wherever you are in your journey, we at Zaloni have develop a list of considerations that should be kept front-and-center along the way. To that end weve created a Data Lake Considerations Checklist. At a minimum, a checklist is a communication tool, and the one below can be used in your organization on your Data Lake … [Read more...] about 10 Things to Consider Before Diving Into the Hadoop Data Lake
Why You Should Keep Your Analytics Simple
A research paper by renowned consultancy Aberdeen Group reveals that [data] complexity is often best answered with simplicity. Several new surveys conducted by the group reveal some interesting findings with regard to the costs and benefits of using an integrated tool for data preparation, querying and visualization, as opposed to the assembly line approach of dividing these … [Read more...] about Why You Should Keep Your Analytics Simple
How Data is Influencing the HR Workforce
The great majority of businesses consider their HR department to be a low performing sector within the company. According to the latest conclusions, HR managers agree with this estimation and believe that the trend of hiring CHROs with no actual education in this profession and continuity of aggressive growth plans is undoubtedly an unfruitful approach. They also consider data … [Read more...] about How Data is Influencing the HR Workforce
