Many enterprises have contracts sitting in various repositories, file shares and servers with key terms and data buried in their text or in contract management software which act as one of the former. Statements of work, indemnifications, assignment terms, revenue recognition policies, auto-renewals, and unknown incentives are few examples of contract information that add risk … [Read more...] about How Contract Analytics Can Provide Valuable Insights from Contracts
insights
Unified Reporting for Publishers A Challenging Big Data Problem
In a recent report, NY Times announced a rise in their digital Ad revenue. Digital revenue now brings in 194M USD, or more than one third of the total advertising revenue for NY Times. Which is a clear indication of how important reporting is to the ad operations personnel in the major publishers. In an article some time back, the challenges of unified reporting for major … [Read more...] about Unified Reporting for Publishers A Challenging Big Data Problem
How Brands Can Use Social Media To Enable Geo-Targeting
A number of recently emerged trends in marketing communications made me think of how much value social media could bring to brands in terms of location-based customer insights. Companies increasingly enhance their personalization efforts. Without access to the right kinds of big data, efforts to drive revenue through personalized advertising are likely to be … [Read more...] about How Brands Can Use Social Media To Enable Geo-Targeting
Chief Analytics Officer Forum Europe
The Chief Analytics Officer Forum is the premier event for CAOs and senior'analytics professionals, providing top-level strategic advice and discussion. The CAO Forum brings the senior analytics community together to discuss the most critical data and analytics challenges faced by their organisations and the wider industry as a whole. As businesses expand their executive … [Read more...] about Chief Analytics Officer Forum Europe
World Economic Forum in Davos: Capturing Theme Shifts From News
What are the prominent issues and risks of global concern? How do we cooperate to solve them? This week, these questions are being discussed in Davos by key political and business leaders. In light of this, Metafused looks at a sample of Guardian articles covering the World Economic Forum (WEF) in years 2011-2015. By using our latest topic classification techniques, we are able … [Read more...] about World Economic Forum in Davos: Capturing Theme Shifts From News
