So I thought I was being original for writing a piece on datafication. But when I searched it, I saw that many before me had written about it, and just like the word Big Data, so too had datafication become a buzzword, just like buzzword before it had become a buzzword. But like Chumbawumba, I get up again, and this will not keep me down. First, the definition. There is no … [Read more...] about The Datafication of People and Stuff and Things
Hadoop
Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
Ford Drives In The Right Direction With Big Data
If I had asked people what they wanted, they would have said faster horses, the famous quote by Henry Ford. Nowadays, Ford uses big data to find out what their customers want and to develop better cars faster. Developing a product that requires 20.000 25.000 different parts to develop, big data seems to be the only way forward and Ford bets heavily on big data. Ford actually … [Read more...] about Ford Drives In The Right Direction With Big Data
Five Factors to Consider for Your Big Data Initiative
The four Vs. If youre reading this post, chances are good you know what they stand for. In the off-chance you dont, they represent volume, variety, velocity, and value. The first three are relatively quantifiable. The fourth, however, is a bit less tangible, less quantifiable, and as a result it makes it hard to associate a solid ROI to the concept of Big Data usage. This in … [Read more...] about Five Factors to Consider for Your Big Data Initiative
Cooking with Big Data
When you think of Big Data, the types of companies using it are probably technology based, perhaps in the finance sector, marketing, websites, and anyone else that needs to process their structured, semi structured, or unstructured data for insights. But what about offline businesses? They probably have a website, but their business transactions are typically done face to … [Read more...] about Cooking with Big Data
