The Signals vision is to utilize and analyze external big data to reduce the risk and increase the probability for success in building and launching new products. The Signals' solution is focused on making external Big Data immediately actionable for product teams: extracting key insights from merging market supply and demand indicators across the open web. They have modeled … [Read more...] about Signals Developed Playbook For Smarter Product Creation
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Social Sentiment And The Wisdom Of The Crowd
Social Sentiment analysis is transforming the entertainment industry. It helps marketers to know where to put their marketing dollars and to know in real-time what the reaction is to social media and advertising campaigns. The online buzz around movies before they appear in cinemas is very predictive for the success of those movies as the video shows by a few interesting … [Read more...] about Social Sentiment And The Wisdom Of The Crowd
InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
With 4.602 hotels across the globe and 675.982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data across its seven brands. Since a few years, IHG has embraced the use of advanced analytics. They moved from a structured dataset with about 50 variables in it to a big data solution analysing both unstructured and structured data in real-time. Today … [Read more...] about InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
