Emma Hilton, contributing writer at ZAP Data Hub, discusses why she gives a hoot about data governance, and why you should too. Data is the lifeblood of modern digital marketing. As marketers, we understand that we need to gather data in order to drive insight to fuel future efforts and make them more effective. From retargeting lists through to behavioural insights and … [Read more...] about 3 Reasons Marketers Should Care About Data Governance
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Data Quality and Data as an Asset: MDM ThinkLab
ABOUT THIS EVENT' The Data Quality and Data as an Asset: MDM ThinkLab is about discussing the bases for a Healthy Data Culture in your organization. ThinkLinkers will be running 2 intense and interactive workshop days combining practical corporate case studies,'key MDM challenges and crucial topics for MDM and Data Quality professionals. Data IS the new oil, and … [Read more...] about Data Quality and Data as an Asset: MDM ThinkLab
Designing Effective AI Public Policies
There's growing noise around regulating' AI. Some claim it's too early, citing that precautionary regulations could impede technical developments; others call for action, advocating measures that could mitigate the risks of AI. It's an important problem. And both ends of the debate make compelling arguments. AI applications have the potential to improve output, productivity, … [Read more...] about Designing Effective AI Public Policies
How European Organizations Increase Their Innovation Speed with Smart Data Application
For the third consecutive year, GoDataDriven collaborated with Big Data Expo to conduct Big Data Survey. Over 800 professionals participated in this third edition of Big Data Survey and shared their insights and experiences on topics like data strategy, implementing data science, technology, cloud, gdpr, and how to become attractive as an employer. What Makes a Data Strategy … [Read more...] about How European Organizations Increase Their Innovation Speed with Smart Data Application
Why Data Governance is the Foundation of a Healthcare Big Data Strategy
Big data is everywhere, and many businesses are using it to improve their processes and strategies with great success. But one area where big data seems to be lagging is in healthcare. Many healthcare institutions want to adopt and expand their usage of big data, but in order to do so, they'll need to focus on data governance. What is data governance? In a nutshell, data … [Read more...] about Why Data Governance is the Foundation of a Healthcare Big Data Strategy
