For most of the past century, marketing was far more of an art than a science. Marketers made decisions primarily off of intuition. Their models have shifted markedly in recent years, as big data plays a more important role in customer outreach and engagement. Predictive analytics is taking data-driven marketing to the next level. Brands can use predictive analytics to get a … [Read more...] about Why Location and Demographic Data Play an Essential Role in Predictive Analytics for Marketing
geolocation
BETTER DATA, BETTER DECISIONS, BETTER OUTCOMES
Join us for a fireside chat with Senior Data Consultant Glenn Harrison and Data Scientist Roger Ganga as they share their insights and experiences in location data analytics. In this series, Quadrant will highlight the importance of reliable, targeted location data analysis. They will use real-life examples to explain how this data, properly used, offers a brighter and more … [Read more...] about BETTER DATA, BETTER DECISIONS, BETTER OUTCOMES
5 Ways Bluetooth 5.1 Will Improve Location-Based Tech as We Know It
The Bluetooth Special Interest Group is the nonprofit standards-setting organization for Bluetooth technology. It recently released specifications for Bluetooth 5.1, and the promises in the document have tech analysts abuzz about the possibilities, especially for better location accuracy. As a start, the Bluetooth devices available now can track things down to about 10 meters, … [Read more...] about 5 Ways Bluetooth 5.1 Will Improve Location-Based Tech as We Know It
As Real Time as it Gets Location Data is Actionable Data
Location data has always been of interest to marketers but before 2010 the technology to leverage it was rather limited. The last 8 years, however, have seen a literal boom in a range of platforms that are capturing real-time, location data, and putting it to use via geofencing “ a service where an app, or similar software, utilizes GPS, Wi-Fi or cellular data to prompt an … [Read more...] about As Real Time as it Gets Location Data is Actionable Data
Passenger Technology Solutions 2019
Passenger Technology Solutions, taking place at the Hamburg Messe, Germany, 2 - 4 April 2019, is the global event for the latest technologies and innovations shaping the future of the end-to-end passenger journey. Heading into its second year, and co-located with the World Travel Catering & Onboard Services Expo (WTCE), Aircraft Interiors Expo (AIX) and the Passenger … [Read more...] about Passenger Technology Solutions 2019
