Datafloq

Data and Technology Insights

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7 Important Big Data Trends for 2016

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It is the end of the year again, and that means it is time for the Big Data trends for next year. I did that for 2014, I did it for 2015, and now it is time for 2016. What is awaiting us in 2016? Which Big Data trends will have an impact on the global Big Data domain? How will Big Data affect organisations in 2016? Lets have a look at seven of the most important Big Data trends … [Read more...] about 7 Important Big Data Trends for 2016

How to Leverage Big Data to Increase ROI

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Big data is a common term being thrown around in the world of business today. However, there are few companies that are actually using big data in order to increase ROI. Over the next couple of years, there will be more options than ever when it comes to using big data to drive the most important results in a business. Many company leaders are unsure of how to use big data to … [Read more...] about How to Leverage Big Data to Increase ROI

3 Ways Data-Driven Marketing Improves Your ROI

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At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even small improvements have the potential to drive higher ROI. According to the research, if your business has a 4-phase customer … [Read more...] about 3 Ways Data-Driven Marketing Improves Your ROI

How Big Data is Providing Personalized Learning Experiences

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Succeeding in the modern economy requires managers to understand the way employee behaviors, workplace policies, impact productivity and team dynamics. Big data comes in handy and it can also help employees in various ways, including growth within the organizations and in their current positions. Below are ways big data provides personalized learning experiences. Fostering … [Read more...] about How Big Data is Providing Personalized Learning Experiences