Organisations like Google, Facebook and Amazon, are building extensive profiles of you about who you are, what you have bought/liked/read and your preferences. This is nothing new, but has been around for years. In exchange for free' services such as Gmail or Facebook, these organisations use extensive profiles to generate revenue through advertising that follows you across the … [Read more...] about The Big Data Era; How Should Consumers Deal With The New Definition of Privacy?
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Ethical Implications Of Industrialized Analytics
As analytics are embedded more and more deeply into processes and systems that we interact with, they now directly impact us far more than in the past. No longer constrained to providing marketing offers or assessing the risk of a credit application, analytics are beginning to make truly life and death decisions in areas as diverse as autonomous vehicles and healthcare. These … [Read more...] about Ethical Implications Of Industrialized Analytics
To Fear or Not to Fear Robots, That’s the Question
For all of us who follow with interest the progress of Artificial Intelligence (AI) and Robots, the recent news about the victory of Googles AlphaGo against grandmaster Lee Se-Dol has made us think if we face the evolutionary moment in which technology finally triumphed humanity and it was Google who just proved how unpredictable artificial intelligence can be. To Fear or Not … [Read more...] about To Fear or Not to Fear Robots, That’s the Question
How Organisations Should Deal With The Big Data Knowledge Gap of Consumers
Today there was a lot of rumour in The Netherlands because Dutch Bank ING is considering selling insights from data about spending patterns of its customers to organisations for targeted advertisements of 3<sup>rd</sup> parties on its own platform. Many organisations, such as the Consumers Association, are against this proof of concept and even the political parties … [Read more...] about How Organisations Should Deal With The Big Data Knowledge Gap of Consumers
