Despite the dynamic nature of marketing, it's core value has more or less stayed the same - i.e. make sales easier . But how we get there has undoubtedly changed, credits to marketing automation. After all, customers are evolving, and their rising expectations should consume our time rather than spending time manually sending out emails or filtering the good leads. And that's … [Read more...] about The Importance of Marketing Automation in Lead Generation for 2022
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The role of AI and ML in Digital Transformation
Overview of AI/ML indigital transformation The advent of ML and AI has created great enthusiasm in companies for driving towards automation. While most of us think AI to be the future of technology, but this field is already evolved in various businesses across different verticals. For example, Spotify uses artificial intelligence technology for music recommendations, also this … [Read more...] about The role of AI and ML in Digital Transformation
How Digital Transformation Can Generate Competitive Advantage
Digital transformation is now an essential factor that supports and increases the competitiveness of your business. Its importance was first felt during the pandemic and experts say that it will be a decisive factor for companies in the post-pandemic era. Digital transformation is just not limited to industry, be it construction, real estate, retail, tourism, etc. as a business … [Read more...] about How Digital Transformation Can Generate Competitive Advantage
Smart digital farming: How IoT and AI are addressing greatest challenges of the century
In the next several decades, the farming sector will grow to be more significant than it has ever been. Advances in agricultural technology have completely changed the face of agriculture in the modern age. A gradual transition from traditional farming techniques to digital farming practices has taken place in the contemporary agricultural sector as a result of the adoption of … [Read more...] about Smart digital farming: How IoT and AI are addressing greatest challenges of the century
The Digital Speaker series: Interview with Dion Hinchcliffe
Hello everyone and welcome to the Tech Journal. My name is Mark van Rijmenam, and I am The Digital Speaker. In this series, I project my digital twin into cyberspace to bring you the latest and greatest from the digital world. I cover all the latest digital news, from blockchain and crypto to quantum computing and AI. I also always try to take it a step further and look into … [Read more...] about The Digital Speaker series: Interview with Dion Hinchcliffe
