A digital marketer needs a mix of skills to be successful. But the difference between successful marketing campaigns and missteps often comes down to how you leverage digital marketing tools to collect, organize and analyze campaign data. Whether you're a digital marketing pro or new to the field, there are some best practices that you should keep in mind. The exact methods and … [Read more...] about 5 Ways You Can Get More From Your Data
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How Big Data Drives Digital Marketing Success
Its the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with … [Read more...] about How Big Data Drives Digital Marketing Success
Digital Transformation: A Business Evolution
As a result of the growing number and variety of connected devices, the day is approaching when most work, play and commerce will have a digital dimension. So the time is just right now for those organisations willing to take advantage of the technology and add a digital dimension to customer experiences as they can interact on any device. They can also turn the data … [Read more...] about Digital Transformation: A Business Evolution
Startups That Are Expanding The Cloud
Did you know the global market for cloud equipment is expected to reach $79 billion by 2018? Or by the end of 2013, up to 75 percent of UK-based organizations will use at least one type of cloud service? Thats pretty significant, but not hard to believe given the increasing dependence were placing on cloud computing. Nowhere is this more obvious than with our smartphones and … [Read more...] about Startups That Are Expanding The Cloud
Opportunities At The Intersection of Media, Ecommerce and Big Data
At Guardian's Changing Media Summit 2014, Tesco group chief executive Philip Clarke discusses the opportunities that exist at the intersection of media, ecommerce and big data. As the second largest retailer in the world, Tesco is moving  in the direction of becoming a media and technology company and the leading multi-channel retailer. The objective of Tesco is to put the … [Read more...] about Opportunities At The Intersection of Media, Ecommerce and Big Data
