Customer relationship management (CRM) platforms are an important modern business asset. The software automates many internal operations from lead generation to sales tracking and client management. CRM application integrates data from devices, products, forms, and other business apps to enable data insights for more centralized management. Here are three key benefits of … [Read more...] about 3 Ways CRM How Real-time Data Can Improve Your Business
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Digital Marketing & Strategy Innovation Summit, Beijing
Are you on a digital marketing journey and aiming to create, deliver and monetise your digital campaigns - then the Digital Marketing Innovation Summit is for you! The Digital Marketing Innovation Summit is a two-day conference, gathering some of the best minds from the digital marketing area across industries to share their success stories and best practices. Event Date: … [Read more...] about Digital Marketing & Strategy Innovation Summit, Beijing
From Art to Science: How Big Data & Analytics Have Transformed Marketing
It's no secret that marketing has undergone a major transformation since the advent of the Internet. Now that the majority of consumers own a smartphone, Big Data makes it possible for marketers to engage consumers across a variety of touchpoints and influence every stage throughout the buyer's journey. Big Data has, essentially, driven the transformation of marketing from what … [Read more...] about From Art to Science: How Big Data & Analytics Have Transformed Marketing
Why Digital Innovation Starts with a Digital Core
A lot of times when the prevalent industry trends are discussed among industry folks, there are usually two directions in which the conversation goes. It is either varying states of disbelief at the rate of change within the business and IT landscapes; or it is enthusiastic agreement on the importance of moving with the times and adopting a digital infrastructure. The former is … [Read more...] about Why Digital Innovation Starts with a Digital Core
Digital Transformation in Healthcare: A Practical Success Case
Digital transformation continues to penetrate the paradigms of every industry. Whether it is the manufacturing industry, retailing industry or the service industry, the footprints of digital transformation can be found across all. Yet, amidst the great disruption, a resistance fosters. A resistance, that is coming from the healthcare sector. Dr. Robert Wachter, describes it … [Read more...] about Digital Transformation in Healthcare: A Practical Success Case
