As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools, and responsive technologies available offer the promise of deeper customer insights, seamless automation, and ideally bottom line results year over year. As yet, however, integrating … [Read more...] about Direct Marketing Association’s Marketing Analytics Conference
digital data
How Big Data Drives Digital Marketing Success
Its the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with … [Read more...] about How Big Data Drives Digital Marketing Success
Satellite Masters Conference
Explore cutting-edge space applications from 20 22 October 2015 in Berlin After the great success last year, the second edition of the conference will showcase a unique portfolio of innovative applications based on satellite data and infrastructures. The Satellite Masters Conference is much more than just a networking event: it is a unique marketplace for sharing ideas … [Read more...] about Satellite Masters Conference
The Cyborgs Are Coming – Digital Data in Your Everyday Life
The Cookies Moved Your Customer? Chances are if you are reading this post, you are digitally connected either through a PC, laptop, tablet or mobile device. More likely than not there are "cookies" on your device that know what you viewed before reading this and where your digital journey will take you after reading this. Somebody, somewhere, knows who you are (digital … [Read more...] about The Cyborgs Are Coming – Digital Data in Your Everyday Life
Digital & Web Analytics Summit
Digital & Web Analytics Summit - "Gain Actionable & Impactful Digital Insight" -'May 11 & 12, London, 2015 - Data is created in greater volumes than ever before, the challenge of collecting valuable data becomes a challenge. The issue of using actionable insight to manage customer relationships and marketing campaigns. If you are looking gain real … [Read more...] about Digital & Web Analytics Summit
