Its the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with … [Read more...] about How Big Data Drives Digital Marketing Success
digital data
Satellite Masters Conference
Explore cutting-edge space applications from 20 22 October 2015 in Berlin After the great success last year, the second edition of the conference will showcase a unique portfolio of innovative applications based on satellite data and infrastructures. The Satellite Masters Conference is much more than just a networking event: it is a unique marketplace for sharing ideas … [Read more...] about Satellite Masters Conference
The Cyborgs Are Coming – Digital Data in Your Everyday Life
The Cookies Moved Your Customer? Chances are if you are reading this post, you are digitally connected either through a PC, laptop, tablet or mobile device. More likely than not there are "cookies" on your device that know what you viewed before reading this and where your digital journey will take you after reading this. Somebody, somewhere, knows who you are (digital … [Read more...] about The Cyborgs Are Coming – Digital Data in Your Everyday Life
Digital & Web Analytics Summit
Digital & Web Analytics Summit - "Gain Actionable & Impactful Digital Insight" -'May 11 & 12, London, 2015 - Data is created in greater volumes than ever before, the challenge of collecting valuable data becomes a challenge. The issue of using actionable insight to manage customer relationships and marketing campaigns. If you are looking gain real … [Read more...] about Digital & Web Analytics Summit
New To Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you dont have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the one hand, you can measure just about everything your business does online. … [Read more...] about New To Big Data? Start Benchmarking!
