Datafloq

Data and Technology Insights

digital analytics

Direct Marketing Association’s Marketing Analytics Conference

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As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools, and responsive technologies available offer the promise of deeper customer insights, seamless automation, and ideally bottom line results year over year. As yet, however, integrating … [Read more...] about Direct Marketing Association’s Marketing Analytics Conference

5 Important Ways Big Data is Changing Marketing

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Over the past few months there has been much a buzz around Big Data, with the hashtag #BigData making waves itself over social media channels. However despite this few business owners feel that such a concept could apply to them, their business or their social media marketing methods. In this blog article we explain why this perception is wholly incorrect. And, regardless of … [Read more...] about 5 Important Ways Big Data is Changing Marketing

How to Measure the ROI of Web Analytics

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A couple of weeks back, I attended a business owners' conference that was focused on leveraging digital technologies for small businesses. A recurring item in the discussions was how it was difficult to justify investing money in analytics. Web analytics as a technology has been around for nearly the same amount of time that the Internet has. And yet the value analytics brings … [Read more...] about How to Measure the ROI of Web Analytics

Four Elements to Use the Data Supply Chain Effectively

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Data. A word that keeps slithering its way into business models the world over. I have been in business long enough to know the ins and outs of business operations. To make them work, you constantly have to iterate and have the flexibility to adapt to the morphing landscape of the market dynamics in your industry. Enter, data. How can we use it as a measure for the … [Read more...] about Four Elements to Use the Data Supply Chain Effectively