In 2013, Gartner predicted that by 2017, CMOs would spend more on technology than CIOs. At the time, marketers scoffed at the idea. After all, marketing at the time was about gut instinct and creativity. However, as Gartner predicted, CMOs are influencing IT spending in bigger ways and technology has come to age in marketing. Technology is a huge part of marketing in todays … [Read more...] about 4 Breakthrough Technologies That Can Fuel Your Marketing Strategies
databases
How The Next Generation Of Databases Could Solve Your Problems
The past decades organisations have been working with relational databases to store their structured data. In the big data era however, these types of databases are not sufficient anymore. Although they made a huge difference in the database world and unlocked data for many applications, relational databases miss some important characteristics for the big data era. However, the … [Read more...] about How The Next Generation Of Databases Could Solve Your Problems
Zynga Is A Big Data Company Masqueraded As A Gaming Company
How much data would an online game developer like Zynga create and use on a daily basis? The answer is, not surprisingly, a lot. In fact, they operate at such a large scale that on a regular day Zynga delivers one petabyte of content. In order to cope with these extreme high demands of data, they have built a flexible cloud server centre that can easily add up to 1.000 servers … [Read more...] about Zynga Is A Big Data Company Masqueraded As A Gaming Company
