Company Synop Systems Address Alte Palmbacherstrae 14 76228 Karlsruhe Germany Founders Volker Marquardt & Dr. Ansgar Dorneich Founded March 2012 Funding Self-captialized Employees Unknown Website www.synop-systems.com Rating 6 bits  Synop Systems, a German big data startup that launched in March 2012, has developed the Synop Analyzer. This big data tool … [Read more...] about Synop Systems Offers An In-Memory Data Discovery Solution
Data
Big Data Governance: Controlling and Handling Data
Accountancy within organizations has been around practically since the existence of organizations itself. As long as we can recall, we have kept track of what happened within an organization, or in the old days while farming or herding. The earliest records of accounting data back 7.000 years ago, from the ruins of Babylon, where the growth of crops and herds were recorded. … [Read more...] about Big Data Governance: Controlling and Handling Data
How To Draw Value From The Big Data Tsunami – Video
In order to understand the challenges and opportunities from the big data tsunami, the French business school ESSEC brought together a group of professionals. Vincenzo Esposito Vinzi, professor of Statistics and Decision Sciences, and Dean of Faculty at ESSEC Business School; Nicolas Glady, professor of Marketing at ESSEC Business School; and Patrick Luciano, Market … [Read more...] about How To Draw Value From The Big Data Tsunami – Video
Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
A Paradigm Shift Awaits The Media And Entertainment Industry
The media and entertainment industry is awaiting a paradigm shift in the coming years. For many years, this industry was about sending information/entertainment to readers / viewers / users at a moment they thought appropriate (think the TV channels). The broadcasting planning was made based on historical analyses and what the Chief Editor deemed best for the audience. With big … [Read more...] about A Paradigm Shift Awaits The Media And Entertainment Industry
