There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification the process of continual improvement and regular checks. Often, businesses ask us: which … [Read more...] about The Importance of Data Cleansing and Data Maintenance
data quality
The Ultimate Guide to Data Quality and Business Intelligence
Todays marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing, and content marketing are just a few of the goals and strategies in todays marketing toolbox. However, perhaps not so … [Read more...] about The Ultimate Guide to Data Quality and Business Intelligence
Big Data vs. Bad Data; a $ 3 Trillion Opportunity
This is the elephant in the Big Data room. How much Bad Data is out there? Wait a minute, I hear you say, do you mean to say that not all of this data is accurate? What is the point of salivating over terabytes of Big Data if we dont understand which bits are inaccurate, duplicated, incorrect or incomplete? That is the right question to be asking. The consequences of cyber … [Read more...] about Big Data vs. Bad Data; a $ 3 Trillion Opportunity
Can Your Business Profit From Data Quality?
We often refer to business data as an asset. Something as prized as data is important for every function in an organisation, so its easy to see why its so valuable, and vital. On our blog, weve discussed ways that clean data can make an organisation more efficient, and therefore more profitable. And we know that clean data cuts waste. But data is not just an asset internally. … [Read more...] about Can Your Business Profit From Data Quality?
Data is Immortal, but Not Immune to Decay
Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, weve come to accept that our data will be replicated and stored in duplicate. Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities, nobody dreamed that it would go ahead … [Read more...] about Data is Immortal, but Not Immune to Decay
