The''Big Data, Analytics & Insights Summit''gives an opportunity to learn from industry leaders in a fast-growing analytics community as hear from the most senior-level and ground-breaking executives in analytics & data science. This Summit is the brainchild of Kamikaze B2B Media and is Conceived & Managed entirely by us. The key focus of this conference is … [Read more...] about Big Data, Analytics & Insights Summit and Awards
data quality
Data Quality and Integration Key to the Customer Experience
Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition. Econsultancy and … [Read more...] about Data Quality and Integration Key to the Customer Experience
Your Data Gets Better By Change – Not By Chance
Up to 96 per cent of customer contact data is partially inaccurate, according to the Sales and Marketing Institute and D&B. This is a shocking statistic. If you run a business, this figure alone should have you leaping from your seat in panic. Can your data really be in that bad a state? The short answer is yes. Over time, data decays at 2 per cent, per month. So your … [Read more...] about Your Data Gets Better By Change – Not By Chance
5 Big Mistakes To Avoid While Using Big Data
Trying to figure out how you can employ Big Data to grow your business? Make sure youre not jumping onto the Big Data bandwagon unprepared. The best of technologies and systems can fail if not implemented properly. Big data experts shed light on a few critical aspects to look out for. Weve tried to enlist some important pointers below that you need to keep in mind while dealing … [Read more...] about 5 Big Mistakes To Avoid While Using Big Data
Bad Data, Poor Quality? The Impact of Ineffective Information
The cloud hype is dying down as maturing markets and the rise of utility-based computing conspire to make this technology commonplace. Now, companies are talking about the best way to leverage cloud resources and bolster their bottom line: Big data. For many businesses, however, the developing nature of information initiatives poses a problem. According to Tech Crunch, most … [Read more...] about Bad Data, Poor Quality? The Impact of Ineffective Information
